As the UK heads into lockdown 2.0, we understand how scary and frustrating this time is for hospitality businesses - more so for those that are unable to support online services. While the month ahead might seem like another setback for your business, it could also provide you with the perfect opportunity to focus on your most valuable asset - your guests.
If Covid19 has done anything remotely positive, it's closed the gap between retail and hospitality and forced F&B operators to make eCommerce options available to their customers. However, many restaurants are still reliant on aggregators like Deliveroo and UberEats to sell and promote their products. A necessary evil - but one that completely mutes a merchant’s ability to converse with their customers.
Consumers are constantly online and 2020 has provided ample opportunity to play ‘catch up’ and accelerate your digital strategy. Whether on Facebook, Instagram, or via email - try and have conversations with your guests directly. You can also advertise relevant content on their feeds and in their inboxes when they want to and are ready to make a purchase. This does mean that you need to continuously communicate with your customers to build meaningful relationships with them. But owning your customer data will enable your restaurant or hotel to fight back against aggregators, reassess disappointing loyalty programmes and empower marketing managers to sell directly to your customers.
To be able to offer your products across various digital platforms, you need to start effectively communicating with your customers. Being omni-channel means that you can create an integrated e-commerce experience for your customers and authentically communicate with them.
Take control of the experience they have with your brand, because ultimately it’s that experience that’s going to enable repeat visits and strengthen your relationships with customers and inspire repeat business.
It’s hardly surprising that restaurateurs and hoteliers feel overwhelmed when faced with the task of building and growing brand awareness. But it really doesn't have to be all that complicated. Here are a few suggestions to get you started:
We're here to help. Our software was built to support every element of your business from front and back of house, to customer experience and sales. Implementation is quick, easy and affordable. Return on investment is fast.
Simply book in a call with a member of our team or drop us an email: firstname.lastname@example.org.